About Cat
Award-winning, globally experienced consultant with an excellent reputation for operational efficiency and building lasting relationships with clients and stakeholders at all levels.
Excels in developing strategic roadmaps and pathways and gaining buy-in from stakeholders at all levels to ensure rapid and significant change across an organisation. A measured board room presence bringing insights and innovative solutions to inform strategic decision-making and win and retain clients.
Influential co-founder and lead committee member for dawn since 2009. dawn is a community dedicated to inspiring and developing women’s careers both personally and professionally. Contributing member to the Conscious Advertising Network (CAN). IPA Women of Tomorrow Finalist 2018.
Services
Drawing on my experience alongside my reputation for team management & development, client relationships and operational skills, I now work on a consultative basis with companies to help to grow their businesses through:-
Delivering operational efficiency via the development of digital roadmaps
Creation & formation of Branded content offerings, incl. Go-to-market strategies
Defining operational success through digital transformation and change management
Planning, Analysis, Digital training
Digital media, content and brand strategies
Formation of workflow and process documentation
Brand development, website UI, consumer experience and revenue
Competitor analysis and benchmarking
Utilising large network of some of the industry’s most influential and respected personalities
Consultancy Projects
B2B Consultancy: Leading client relationships to retain business following strategic introductions
Advertiser - Telco: Creating a new way of working to improve Comms strategy & planning approach
Ad Tech - Programmatic Prospecting: Facilitating Agency feedback sessions &
developing roadmaps
Publisher - Social: Leading & expanding Client Services within branded entertainment agency
Ad Tech - Creative Intelligence: Progressing GTM and pitch collateral to drive business growth
Publisher - Lifestyle: Creation and formation of Branded Content studio
Publisher - News: Developing & marketing Digital advertising solutions within the commercial team
Agency - Entertainment: Digital deep dive training presentation, for junior-senior level clients
Advertiser - Fashion: Website consultation incl. Consumer journey, Brand messaging, UX, Social
